Wright Investments identified the opportunity to enhance the revenue potential of an under-utilized, well-located asset by introducing the consistency and quality of the Hampton Inn brand to a high barrier-to-entry market which had historically lacked major brand representation. A comprehensive renovation influenced by the singular Jackson Hole aesthetic was implemented in 2011-2012, for which recognition of the national Hilton WOW Award was given upon completion. The WOW Award was given at the sole discretion of Phil Cordell, the global head of 3,600 hotels in the Hilton family of select-service brands at that time. The property’s RevPAR has improved over $126 since the completion of the renovation.