Wright Investments, through its Hospitality Opportunity Fund II platform acquired the 89-key Sedona Reãl Inn & Suites in Sedona, Arizona in 2021. With its renowned natural red rock features, unique cultural character, and accessible location to dense feeder markets, Sedona has become a destination market for both travelers and investors alike. These factors, among others, aligned with Wright’s historical investment thesis of targeting high-barrier-to-entry, leisure, and drive-to destinations with a demonstrated capability to consistently generate high RevPAR. Wright first identified the opportunity in 2019 and secured this off-market transaction during the height of the pandemic at below its original target price range in anticipation of the later-realized market trend toward secondary and tertiary leisure markets. Wright Investments maintained the Sedona Reãl Inn & Suites’ independent status while implementing institutional revenue management, sales operations, and administrative controls to maximize property performance and profitability for investors.